“What find has been pursuing is the perfect intersection between technology and art.”
“On top-level products, give users top-level technical capabilities without restricting its use in photos or videos. This is what high-end devices should have. “
“Thinness is not a choice, but a reserve of ability.”
Many domestic product managers may be envious of their counterparts working in OPPO, especially the Find series product managers. Because OPPO Find’s product manager can give play to his subjective initiative, find some of the best things in the industry to make a product with solid product power, and then say this kind of “Versailles” statement in interview with the media.
“Why do you want to make 10bit?”
10bit has a strong presence at the OPPO Find X3 series conference. 10bit screen, 10bit camera, 10bit social network content upload. OPPO has said a lot as if the Find X3 series will be a mobile phone that can replace professional equipment.
But no, OPPO’s actual idea is that the 10bit Find X3 series focus is to provide users with an additional upper limit of creative space. In addition to 10bit HDR video, log video, RAW+photo, etc., Find X3 gives users a new degree of freedom. But OPPO has never said that Find X3 can or will replace professional imaging, and Find X3 will eventually be sold to most ordinary users.
Of course, from another perspective, OPPO also believes that mobile phones can be an essential supplement to professional equipment, which is also one reason why they decided to add professional imaging functions to the X3 series. Those professional image functions may not require too much hardware, but they put more pressure on OPPO’s software engineers.
For ordinary users, OPPO believes that the value of the 10bit capability of the Find X3 series lies in “preservation.” In OPPO’s view, images are a means to freeze or travel through time. What ordinary people use their mobile phones to record is not only images but also memories and emotions when the shutter is pressed. Recording these things in a higher space, or applying a color palette style similar to “memory color” to enhance the scene at that moment, are all means to help users better remember and retain them. As for 10bit, it is not so important.
But there is still a problem with 10bit: how is oppo going to let ordinary users understand the value of 10bit? Catch a passer-by on the street and popularize science?
OPPO’s answer is – no matter.
Yes, OPPO has a very naive answer to this big question. OPPO believes that any congratulations in the industry with breakthroughs and innovations have a process of adaptation, acceptance, and understanding for users. In addition to focusing on 10bit video recording and playback on the X3 series, OPPO also hopes to promote and popularize the fact that the underlying Android operating system supports 10bit. As for other things, what OPPO can do is adapt to external applications as much as possible.
OPPO feels that instead of educating users on “what is 10bit,” instead of spending great efforts, it is better to demonstrate “what can 10bit do” through its excellent products. When your own products’ capabilities are online, and you can use new technologies and features to do something interesting, users will naturally be interested in this new thing and take the initiative to learn and accept it. Perhaps the potential of 10bit has not yet been fully explored. Still, OPPO feels that once users appreciate the benefits of new technologies, these new technologies will naturally become rigidly needed in the future.
“It’s a small step for the back cover, but a big step for the Smartphone industry.”
This question happened to ZAEKE’s thoughts after listening to OPPO’s explanation of the Find series models’ design. OPPO especially likes to emphasize what bold design innovations it has made on the previous Find mobile phones, but the design of Find X3 this time is not as high as the original Find before. Instead, OPPO has put great effort into the back cover.
Of course, the reason why OPPO is willing to work so hard is that they think “integration” is really important.
What does integration mean? Integration means no seams, no faults, no steps, which is why the Find X3 series back cover feels excellent to the touch. There are also very few users of integrated back covers on the market (OPPO’s original saying is “no”, but obviously…), so “integrated” things are given a sense of rarity. High-end by the public. The acquisition of integration is expensive because it is difficult to do, and it is undoubtedly an “advanced” thing.
Because it has to consider the integration of the body, the thinness, and the powerful image module, OPPO has paid a very high cost for the back cover of the Find X3 series. OPPO has repeatedly emphasized that Find X3’s glass back cover surface needs more than 2000 points to debug, and the processing time of a back cover is as high as 40 hours. Therefore, OPPO also believes that the “curved back cover” is a real innovation from the cost and the final effect.
As for the specific camera layout, OPPO believes that Find X3, as the top flagship phone bearing the OPPO name, cannot be compromised at will. Therefore, for “high-spec camera” and “large-capacity battery,” this thing is “I want it all”. The Find X3 series was finally designed to install a huge rear-mounted battery without reducing the battery capacity. The dual primary camera module is stuffed into the phone with a 6.7-inch screen.
“It’s not exploration to walk the road that someone has gone through again.”
In the shorthand of the entire OPPO Find X3 product manager interview, the word “exploration” appears 30 times, which is the most presentable vocabulary. This is OPPO’s definition of Find X3 series models, or Find series models-try new things, even if you have to pay the price. For example, to do 10bit, such as to do “impossible curved surface,” such as to play “microscope.”
Is it worth it?
There may not be an economic point of view, but that doesn’t mean we shouldn’t do it. If the world is always “just enough,” we will lose many beautiful things. Back then, people thought that mobile phones could make calls and send messages. Mobile phone photography was just an addition or a luxury. But now that mobile phone photography has been so powerful that it has completely replaced ordinary consumer cameras, we are accustomed to it. Back then, people felt that 4G networks were nothing more than uplink and downlink speeds. But now we are entirely inseparable from the high-speed mobile Internet and the services it provides.
“If you don’t try, how do you know if it’s meaningful?” OPPO’s product manager said something like this.
Oppo has the simple and simple idea of pursuing better products, and then made the find X3 series with complex process and technology. However, compared with the pure output idealism, the innovations of the find X3 series are based on the solid product strength of the mobile phone itself. The 10bit, smart body and so on are all the icing on the cake of the find X3 series. In the eyes of pure idealists, the ideal crystal of find X3 is mixed with “reality” after all.
OPPO has the simple and straightforward idea of pursuing better products and then used complex craftsmanship and technology to create the Find X3 series. But compared with pure output idealism, the innovations of the Find X3 series are based on the solid product power of the phone itself. The 10bit, compact body, etc., make the Find X3 series icing on the cake. In pure idealists’ eyes, the ideal crystallization of Find X3 is mixed with “reality” after all.
Is this a problem? Of course not. After all, in the cruel industry of mobile phones, ideals are not enough. Ideals can only sprout on the soil of strength. Therefore, the Find X3 series looks romantic and ideal on the surface, but behind the gorgeousness, OPPO’s efforts and strength are supported.